GSSA
General Sales & Service Agent
The cornerstone of the APG World Program since 1991, our GSSA product offers world standard commercial representation and management services – globally, by region, or for an individual country. Our GSSA services also go “hand in glove” with our other APG products which provide access to the relevant area settlement system (ARC or BSP) or distribution via our APG IET product to facilitate ticketing in smaller markets, all to achieve maximum revenue results.
Target Audience
- Established airlines of any size: smaller and seasonal “Online” markets; global “Offline” markets
- For Start-up & Regional airlines; global markets
Solutions
The product aims to reduce costs, improve the customer experience and aggressively grow revenue levels, providing a point of contact in each market. APG GSSA services may include:
- Full sales and marketing activities including targeted sales calls
- Ticketing and reservation facilities
- Product training and regional brand development
- Market intelligence reporting
- Negotiating commercial agreements with travel trade
- Negotiating and managing Interline relationships, Special Prorate Agreements
- Creative marketing, advertising and promotional campaigns
- Formulating local fares/pricing structure
- Targeted revenue growth
- Presence at major exhibitions
- Media liaison